Mad Hops, ltd. announced that it would begin advertising in Dime Magazine.

COLUMBUS, Ohio, February 2002
The ad (pictured at right) will appear in Dime's Spring 2002 Issue with Orlando Magic superstar, Tracy McGrady, pictured on the cover. The Dime Spring 2002 issue will be on newsstands, across the country, by March 2002.

The same crew that brought you HoopsTV.com is back to bring you Dime Magazine. Dime is a complete celebration of the game of basketball and its culture. From the playground asphalt, to the NBA hardwood, to life off the court, Dime uncovers the untold stories about the game we love.

Mad Hops, ltd. President/CEO, Herbert L. Baldwin, Jr. is delighted to be affiliated with the new up and coming magazine. "I believe Dime and Mad Hops have a lot in common in terms of exposure." Baldwin stated. "We're both 'new' to the national scene and we, both, want to help the other 'shine', so the relationship is extremely mutual."

Baldwin learned of the new magazine by way of an e-mail message. Baldwin was a member of the now defunct, HoopsTV.com website. Along with other members, Baldwin was alerted to the creation of the Company's new print magazine, Dime.

"I was very interested in forming a relationship with Dime when the Company was better known as HoopsTV.com." Baldwin exclaimed. "Somehow talks broke down and nothing really materialized but I think this worked out for the better."

Dime Magazine's average reader is 22 years old. Basketball is not only their favorite sport it is their life. The Dime reader spends their cash on soft drinks, fashion, music, video games and movies. Dime believes that its reader has graduated from SLAM Magazine and searches for truth, in basketball, though real life editorial.

Dime Magazine is published on a quarterly basis with issues appearing on newsstands in February, May, August and November of 2002.

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