MAD HOPS DROPS ANOTHER DIME




COLUMBUS, OHIO, May 2002 - Mad Hops, ltd. made its second advertising appearance in Dime Magazine. The full-page Ad (pictured above) appears in Dime's Summer 2002 Issue with New Jersey Net superstar, Kenyon Martin, pictured on the cover. The Dime Summer 2002 issue will be on newsstands, across the country, by May 15, 2002.

Dime is a complete celebration of the game of basketball and its culture. From the playground asphalt, to the NBA hardwood, to life off the court, Dime uncovers the untold stories about the game we love.

Mad Hops, ltd. President/CEO, Herbert L. Baldwin, Jr. is delighted to be affiliated with the new up and coming magazine. "I believe Dime and Mad Hops have a lot in common in terms of exposure." Baldwin stated. "We're both 'new' to the national scene and we, both, want to help the other 'shine'. The relationship is completely mutual."

Dime Magazine's average reader is 22 years old. Basketball is not only their favorite sport it is their life. Dime believes that its reader has graduated from SLAM Magazine and searches for truth, in basketball, though real life editorial.

"We're so pleased to have Mad Hops as a partner," said Dime publisher Josh Gotthelf. "Herb and his staff share our passion for the game, and we look forward to growing together."

Dime Magazine is published on a quarterly basis with issues appearing on newsstands in February, May, August and November of 2002.